philip lelyveld The world of entertainment technology

Toyota Partners with Conill and 8th Wall to Develop Augmented Reality That Brings the Car Showroom to Customers Through Mobile Web AR Experience

Before customers even step foot in a dealership, Toyota has partnered with Conill and 8th Wall to develop an interactive augmented reality (AR) mobile ad unit for the launch of the greater than ever 2020 Toyota Corolla sedan. The immersive web-based experience allows potential customers the ability to bring the car into their own environment, where they can explore the car’s features from the convenience of a mobile device.

See the full story here: https://www.globenewswire.com/news-release/2019/06/11/1867057/0/en/Toyota-Partners-with-Conill-and-8th-Wall-to-Develop-Augmented-Reality-That-Brings-the-Car-Showroom-to-Customers-Through-Mobile-Web-AR-Experience.html