philip lelyveld The world of entertainment technology


East London’s OTHERWORLD Virtual Reality Arcade

Red-Deer-OTHERWORLD-London-Mariell-Lind-Hansen-014If you’ve been in London recently you may have heard talk of OTHERWORLD, a unique virtual reality arcade located within a converted railway arch. The multi-sensory immersive concept from The Dream Corporation was designed by leading London-based architectural firm Red Deer and hosts 14 virtual reality rooms as well as a craft beer and cocktail bar and pan-pacific inspired poké kitchen.

Red Deer approached the design of this space as if it were an art gallery, reaching for inspiration from lighting artists Dan Flavin and James Turrell to break down reality.

Each immersion room is a parallel universe of possibility, featuring custom-built booths (the only in the world) that are integrated with extra-sensory effects that stimulate through heat, wind, rumble, and scent for the VR experience. From there choose from 16 experiences – from climbing Mount Everest to fighting in a zombie apocalypse and so much more.

See the full story here:

Comments (0) Trackbacks (0)

Sorry, the comment form is closed at this time.

Trackbacks are disabled.