Sony Pictures Buys Nurulize, a Virtual Production Software Startup
Sony Pictures Entertainment’s Sony Innovation Studios has acquired Nurulize, a startup whose software lets users edit, color and enhance volumetrically captured images in a real-time collaborative environment.
Terms of the acquisition aren’t being disclosed. Under the deal, Nurulize’s 12 employees are joining Sony Innovation Studios, which the company launched last year to give producers a way to virtually capture physical sets and use those digital assets in a variety of ways.
Nurulize’s Atom View software “enables us to integrate the highest-quality volumetric data capture with traditional workflows for film, television, and gaming, ushering a new method of content creation — the blending of the digital and the real — in truly innovative ways,” said Glenn Gainor, president of Sony Innovation Studios and head of physical production for Screen Gems.
Culver City, Calif.-based Nurulize was founded in 2013 by software development and VFX industry veterans Philip Lunn and Scott Metzger. It raised $2 million in seed funding led by Chaos Group, a CGI rendering software developer.
See the full story here: https://variety.com/2019/digital/news/sony-innovation-studios-nurulize-acquisition-1203261061/