philip lelyveld The world of entertainment technology

26Jul/19Off

NBCUniversal Streaming Service to Launch in April, Sky to Expand Original Content

Burke said NBCU has more than 500 people working on the NBCUniversal streaming platform. The venture will use the same digital infrastructure that supports Sky’s Now streaming platform in Europe, Burke said.

NBCU recently struck a deal to scoop up exclusive streaming rights to “The Office” as a marquee property for the streaming service, although it will not return to NBCU from Netflix until 2021. Burke noted that Nielsen research shows that viewership of “Office” episodes amounts to 5% of all Netflix volume. The comedy series that aired on NBC from 2005 to 2013 is “tied to the DNA” of NBC, Burke said. “We see ‘The Office’ as one of the tentpole programs on our platforms.”

See the full story here: https://variety.com/2019/tv/news/nbcuniversal-streaming-service-the-office-april-1203279301/

 

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