Americans Want to Pay $21 for All Their Streaming Services Combined, Poll Finds
As Disney, WarnerMedia, NBCUniversal and Apple get ready to launch streaming services, they may not need to be the best ones offered in the U.S. in order to thrive, but new data suggests that being in the Top 3 would certainly help — a tall order still, considering the likes of Netflix, Amazon Video and CBS All Access have a leg up on the upcoming competition.
Many Americans who stream media pay for three services at a collective $37 per month, though the optimum price for wooing far more households to multiple streamers is a combined $21 a month, a new Hollywood Reporter/Morning Consult poll finds. The acceptable range consumers would like to pay for all their streaming offerings is $17 to $27. (The poll uses the Van Westendorp model, which seeks to locate the sweet spot in pricing between what consumers deem “too good to be true” and “too expensive.”)
So far, consumers are willing to pay much more for their cable TV package than they are for streaming, as the poll indicates that 90 percent of U.S. subscribers pay more than $50 per month for their service.
Most analysts say that Disney is in the best position to meaningfully challenge Netflix, given its deep library (especially after acquiring the 20th Century Fox film and TV studio), brand-name recognition, dominance of recent box office trends and strong franchise properties related to Pixar, Marvel and Star Wars. Shows and movies that Disney once licensed to Netflix and others will soon head exclusively to Disney+.
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