LVCVA panel gets look at AI, virtual reality marketing program
A team of 10 executives from Las Vegas-based R&R Partners spent nearly two hours Thursday with a five-member LVCVA committee explaining the strategies of “Hypervegas.3,” a campaign now in its third year designed to convince travelers to make more leisure and business trips to Southern Nevada.
The end of 2020 or early 2021 also are the targeted opening dates for the LVCVA’s new convention center expansion and the MSG Sphere at The Venetian, a 17,000-seat performance venue being built by The Madison Square Garden Company near The Venetian and Palazzo.
Marketing to potential Las Vegas visitors is challenging because messages being designed by R&R Partners, the LVCVA’s contracted marketing and advertising consultant, are reaching four different demographics — Generation X and Baby Boomers that range in age from 35 to 64 and Generation Z and Millennial travelers that are 21-34.
Each demographic consumes media and makes travel decisions differently.
“Yes, we have a 12-month plan and we’ve pre-bought some things for efficiency. But generally speaking, this is very much a day-to-day if not hour-by-hour exercise.”
See the full story here: https://www.reviewjournal.com/business/tourism/lvcva-panel-gets-look-at-ai-virtual-reality-marketing-program-1842060/