User experience design is often used to describe the usability of an application or the user interface. The true meaning of UX design, though, goes far beyond that. It encompasses the entire process of software design and development. It includes branding, functionality, design, integration, and usability.
The designers must look beyond merely creating usable products. They also consider the user’s pleasure and enjoyment in acquiring and using the product. UX design is the process of building applications that are relevant and meaningful. Apps that users want to use.
So, how can UX design benefit a business?
Encourages the use of interaction
Generates loyalty
Generates recommendations
Reduces development costs
Reduces internal costs
Increases profits
See the full story here: https://e27.co/importance-of-ui-ux-design-interaction-and-why-it-will-matter-for-your-business-20190909/