philip lelyveld The world of entertainment technology


Speedo launches AR app so you can virtually try on goggles

2019-09-10-12-13-goggleapppentlandbrands.com__cropped_80Speedo has launched an AR 3D face scanning app allowing shoppers “to interact with the product before they make a purchase”.

The Speedo Mirror mobile app scans the user’s face, then superimposes virtual models of swimming goggles on top to give an accurate 3D visual representation of how they would look.

The swimwear company, owned by Pentland Brands, has been testing the technology for the last two months, seeing 3500 users virtually try on 30,000 goggles.

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