[NPD Group website]
... According to The NPD Group, a leading market research company, U.S. consumer rental of movies in DVD and Blu-ray Disc formats fell by 11 percent in 2011, versus the prior year, and the landscape of retailers has shifted dramatically. The leader in physical-disc rentals was Redbox, whose unit volume increased by 29 percent year over year; as a result, Redbox’s share of DVD and Blu-ray movie rentals rose from 25 percent in 2010 to 37 percent in 2011.
NPD’s VideoWatch consumer tracker indicates that much of the share gains came from traditional brick-and-mortar retailers like Blockbuster, whose share fell 6 percentage points to 17 percent in 2011. Netflix’ share of DVD and Blu-ray rentals was flat for the year at 30 percent; however, in the fourth quarter (Q4) of 2011 the company reached a two-year low of 25 percent. ...
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