9Oct/19Off
Is Extended Reality The Future Of Digital Advertising?
Verizon Media is another company that is pushing XR advertising forward. By combining quality AR with trusted inventory, the company is powering a new level of utility for the user and performance for the advertiser. Verizon has recently extended its XR offering off the back of a successful debut of AR on Yahoo Mail, which saw average dwell times of 60 seconds.
See the full story here: https://www.forbes.com/sites/solrogers/2019/10/08/should-brands-invest-in-xr-advertising/#e1a86211912e