NBCUniversal rolls out its ShoppableTV ads
NBCUniversal has been testing a new ad unit that allows viewers to buy — directly from their phone — products featured on the show they’re watching.
We’ve written about other companies creating shoppable video technology, but that usually means adding links or other elements to online videos — very different from NBCU’s ShoppableTV, which connects the programming on your living room TV with a shopping experience on your phone.
The company is using QR codes to achieve this. An ad with the code will pop up at on the bottom of the screen during relevant moments of the show. If you’d like to purchase the product, you can point your camera at the code and you’ll end up following an affiliate link to the sponsor’s e-commerce site.
See the full story here: https://techcrunch.com/2019/10/28/nbcuniversal-rolls-out-its-shoppabletv-ads/