Snap Teams With Verizon to Develop 5G Augmented-Reality Experiences
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Verizon, in its ongoing quest to find killer applications for 5G wireless, has signed Snap, the parent company of Snapchat, as a new tech development and marketing partner.
Under the pact, the companies said, they will work together at Verizon’s 5G Labs to create new augmented-reality feature and experiences for consumers, including new ways to experience live sports, concerts and other events through Snapchat.
In addition, Snap and Verizon will work together on exclusive distribution and co-marketing initiatives. For example, Verizon will preload the Snapchat application on select 5G phones and provide exclusive offers to customers through programs like the VerizonUp rewards program. Also under the pact, Verizon will have premium sponsorship placements in Snap Originals video series.
Verizon has inked other 5G development partnerships, including with Walt Disney Studios. It recently teamed with the NFL to award two game developers — Colorfictionand Juncture Media — $400,000 each to create football-themed mobile games tapping the telco’s 5G network that are slated to debut at Super Bowl LIV.
See the full story here: https://variety.com/2019/digital/news/snap-verizon-5g-augmented-reality-1203411356/