Oculus Devices Sold Out in a Positive Sign for Virtual Reality
Virtual reality's new popularity
One of the biggest challenges in the VR industry has been reaching any kind of scale. Since the products were launched, Sony's (NYSE:SNE) PlayStation VR has sold only 4.7 million units (most at discounted prices), Oculus Rift has sold 1.5 million, and the HTC Vive sold 1.3 million, according to SuperData Research, a Nielsen company.
That's not a big-enough installed base to attract developers, or to qualify as a product that retailers want to dedicate much shelf space to. So VR has been a failure in many people's eyes, at least so far.
The hottest Christmas gift in VR
It's no coincidence that Quest sold out over the holidays. It's the perfect price point as a gift, and many consumers will identify it with the gamers in their lives.
Oculus wants to build an enduring platform
What's not clear now is if Facebook and Oculus can build an enduring VR platform.
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