Location-based VR is hot — but is it right for you?
1. What audience should you target?
The mass audience is nothing like a niche one. For general audiences, the games should be easy to grasp, packed with actions and not so hard to complete. The themes should be familiar.
Back in 2014, we opened a real-life (non-VR) escape game chain with 10 games in different genres. The first room we opened was cyberpunk. We aimed at the geek audience itching for tech and difficult puzzles. But once we opened a second escape room with the fairy tale setting, everything changed. The bookings grew. The more people came, the more we realized that difficult puzzles aren’t the draw — an action-packed game with a low barrier for entry is a must. Tech meant nothing to our audience — they didn’t care how we made it. They didn’t like dark settings. They wanted to enter a fantasy, a fairy tale.
Best business model: VR escape rooms. Others tend to be more geek-oriented.
See the full story here: https://venturebeat.com/2019/09/17/location-based-vr-is-hot-but-is-it-right-for-you/