19Jan/20Off
How clothes will REALLY look on you
Brand uses real women from size 6-22 to model its dresses - and claims ASOS' 'see my fit' augmented reality tool gives 'false expectations'
- Perfect Dress Company allows shoppers to see each item on different models
- Women across eight different sizes - from a UK 8 to a UK 22 - model each dress
- The approach gives shoppers a realistic idea of how each style will look on them
See the full story here: https://www.dailymail.co.uk/femail/article-7899403/British-brand-reveals-clothes-REALLY-look-different-dress-sizes.html