philip lelyveld The world of entertainment technology

13Mar/20Off

Facebook is testing new social VR app Horizon

Facebook has begun inviting users to participate in its closed alpha test version of Facebook Horizon — a social VR world where users can design their own cartoon avatars and interact with other users — by playing multiplayer games or building communities with the app's creator tools, per Social Media Today. Horizon is only accessible as an app on Oculus headsets and, at least for testers, it requires a linked Facebook account.

Barriers to mass consumer adoption of VR

Business Insider Intelligence

Horizon is Facebook's latest effort to combine social networking with the immersive aspects of VR in a way that drives wider interest and consumer adoption among users. Horizon aims to build on past VR product launches from Oculus that likewise focused on realizing a vision of social networking and VR technology combined: Oculus Rooms, launched in 2016, and Spaces, launched in 2017.

See the full story here: https://www.businessinsider.com/facebook-testing-horizon-social-virtual-reality-app-2020-3

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