Facebook is finally shutting down MSQRD, the selfie app it bought in 2016 and then didn’t update for years
Facebook is shutting down MSQRD, an augmented reality selfie app it acquired in 2016 and which hasn't been updated for years.
Facebook acquired MSQRD in January 2016, after it exploded to the top of app store charts thanks to its face filters that transformed users into superheroes, animals, and more. Facebook promised to keep developing the app while also integrating its tech into its own products — but it stopped updating the app entirely before the end of the year, as Business Insider reported in a feature on the status of MSQRD in January 2020.
For the next three-plus years, MSQRD existed as a kind of zombie app, available to download but without updates to keep it fresh, with its once-enthusiastic userbase long evaporated — as Facebook's own AR grew progressively more sophisticated.
See the full story here: https://www.businessinsider.com/facebook-closes-msqrd-ar-selfie-app-acquired-2016-2020-3