philip lelyveld The world of entertainment technology


I ate a meal in virtual reality. Here’s what it tasted like

  • Virtual reality dining is still a pricey novelty — costing as much as $2,000 — but it does have the potential to create a new kind of food experience.
  • If VR technology is adopted more broadly, it could become a bigger part of creating memorable, and profitable, food experiences, as well as be a tech-based source of addressing health issues in society.
  • As the coronavirus creates a global “social distancing’ phenomenon, including in developed countries with large elderly populations, and more individuals turn to food delivery, VR could ultimately help address isolation caused by pandemics.

106433023-1583779553492untitled-1Kulczak found that VR heightened her appreciation for the food. She explained, “Eating and having the [virtual reality] glasses allowed me to focus on elements of food that are taken for granted when you see what’s in front of you.”  She continued, “The flavors seemed more distinct, the textures more prominent. I feel like the visual art used warm and cool colors to portray a feeling and used objects like sunset to emotionally connect you to the dining experience.”

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