Mayweather Boxing + Fitness CEO On New Locations, Virtual Reality Product: ‘It’s More Than Just A Workout’
Mayweather Boxing + Fitness, a group exercise experience created by World Champion boxer Floyd Joy Mayweather Jr., announced the launch of over 135 franchise locations earlier this month.
Mayweather received in excess of 6,000 applications for franchises, due in part to his 70% consumer awareness rate, the CEO said.
“We have a virtual reality product where members get coached to box by Floyd. We have a 12-week program; you go into the virtual product, and Floyd is there, doing the same pad-work combinations he would do with his father. You can even spar against different opponents, including Floyd.”
To learn more about the Mayweather Boxing + Fitness experience, visit mayweather.fit/studio/.
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