philip lelyveld The world of entertainment technology


IEEE Keynote – VR behavioral data tracking: With great power comes great responsibility

Susan Persky

Social and Behavioral Research Branch (SBRB)
National Human Genome Research Institute
National Institutes of Health

IEEE VR 2020 Keynote Presentation 8am-8:45am PST

Tuesday, Mar. 24, 2020

ABSTRACT: The automatic capture and analysis of physical movement data available through use of VR technologies will provide researchers, clinicians, and others with unprecedented ability to assess and even predict outcomes ranging from psychological states to disease progression. There are many research projects actively engaged in discovery of the heretofore undiscovered insights that such biometric data may hold. This will undoubtedly provide a powerful tool, allowing us to apply routine VR use to better understand human psychology and behavior and to screen for disease and health threats even before symptoms manifest in other ways. At the same time, it has been repeatedly demonstrated that these data are not anonymous. The unique signatures held within individuals’ behavioral movement data in VR can be traced back to individuals with surprising accuracy. This has led many researchers, practitioners, and advocates to warn of inadequate regulations and protections aimed at preserving privacy for individual VR users. This presentation will address both sides of the VR behavioral data coin.
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