philip lelyveld The world of entertainment technology

30Mar/20Off

NEWS 5G augmented reality bus tour trialled in Barcelona

bus-tourThe tour displays real-time visual content on the front window of the bus, creating what is said to be a unique tour experience for the passengers.

For example, the tour included a display of the inactive Montjuic fountains, and although they’re not currently functioning, the screen displayed them as if they were. It also displayed historical information on buildings and monuments as the bus moved through the city.

Mediapro Group designed the experience, selected and generated the tourist information, and developed the software and augmented reality content. It was also responsible for the installation of the transparent screens.

Telefónica arranged the high-speed network that provides 5G large bandwidth downstream and upstream, allowing optimised quality of content and real-time broadcasting.

See the full story here: https://www.intelligenttransport.com/transport-news/97639/5g-augmented-reality-bus-tour-trialled-in-barcelona/

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