Deeper Dive—What is Facebank and why did it merge with fuboTV?
When virtual MVPD fuboTV this week announced plans to merge with Facebank Group and form a new company called fuboTV Inc., it may have left some wondering what exactly is Facebank.
FuboTV has emerged as a frequently mentioned independent competitor in the vMVPD space that is dominated by services like Hulu + Live TV, YouTube TV and Sling TV, all tied to much bigger companies and household names Disney, Google and Dish Network, respectively.
Facebank, which sounds a little like Facebook opened a financial institution, is not as commonly known. The company describes itself as a “developer of hyper-realistic digital humans” that can be distributed across traditional media as well as live entertainment, virtual reality, augmented reality, mobile, interactive and artificial intelligence applications. Remember the Tupac hologram from Coachella a few years ago? That was Facebank, back when it was called Pulse Evolution.
FuboTV has proven remarkably resilient in competing against its bigger vMVPD peers and if it can grow internationally, it will have accomplished something that its rivals have not.
See the full story here: https://www.fiercevideo.com/video/deeper-dive-what-facebank-and-why-did-it-merge-fubotv