TikTok is coming after Snapchat with a new augmented reality ad format
TikTok is readying the launch of a new augmented reality ad format as the popular video app continues to rapidly ramp up its ad product development to bring itself in line with the likes of Instagram and Snapchat.
The “AR brand effect” ad will allow TikTok users to add interactive visual effects from advertisers to their TikTok videos that interact with the physical environment around them, according to people familiar with the plans. A car could zoom the length of the kitchen table, or the creator could interact with an advertiser’s mascot as it bounces around the room, for example.
The ads will be clickable and feature music that plays as the user shoots their video. The exact name of the ad product may change when it launches. The global rollout is due at some point in the third quarter of this year with unknown pricing.
...TikTok has been quickly following the advertising roadmap laid out before it by other social platforms. Meanwhile its user growth is soaring. The TikTok app and its Chinese version, Douyin, topped 2 billion downloads on the Apple App Store and Google Play Store in March, according to measurement firm SensorTower.
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