According to Variety, which broke the news, CAA “will work with Miquela in all areas, including tv, film, and brand strategy and commercial endorsements.”
For years, her origins remained shrouded in secrecy as she built her global following. In 2018, L.A.-based startup Brud revealed itself as the creator of Miquela, as well as fellow virtual influencers Blawko and Bermuda. The company, which has a minimal public profile, has raised over $6 million (according to Crunchbase), including from major Silicon Valley investors.
In a statement provided to Variety, Brud president Kara Weber said, “Miquela has cultivated a passionate fandom and now finds herself in the unique position of both reflecting and influencing culture.
From The Uncanny Valley To Hollywood: Miquela Is CAA’s First Virtual Being Client