philip lelyveld The world of entertainment technology


Measuring Augmented Reality Experiences

1*CjklfvNY_K9e3k1X-2uLOwDwell Time: “How long were you there?”

Engagement: “What did you do”?

Recall: “What did you see”?

Sentiment: “Did you have fun?”

To help you get started with measuring your experiences, we have recently updated our documentation with a new section on “Advanced Analytics,”beginning with outlining how to integrate Google Analytics and Google Tag Manager in your WebAR projects.

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