Verizon Media Immersive Launches To Foster Next-Gen 5G, AR And VR Advertising Ecosystem
Today, Verizon Media announced the launch of a new extended reality (XR) toolset called Verizon Media Immersive, the largest XR platform for creating augmented, mixed, and virtual reality advertising and branded content with an emphasis on next-generation 5G experiences.
Verizon Media is a suite of brands that includes Yahoo, HuffPost, and TechCrunch, reaching nearly 900M unique monthly visitors worldwide. As a toolset, Verizon Media Immersive enables partners to create, distribute, and monetize XR content with authoring tools; a content library and search; and the ability to track performance through analytics. Through direct integration with Verizon Media Ad Platform, this branded content can then be deployed across different articles, search, and affiliate links in Verizon Media properties.
Because the platform incorporates WebAR (sometimes referred to more broadly as “WebXR”) toolset, experiences created with VMI can be delivered directly from the browser, as opposed to needing to work exclusively from an app. Brands can integrate immersive experiences across the web, whether on desktop and mobile, opening new pathways for connecting with audiences.
RYOT, which Verizon acquired in 2014—and has become the first and only 5G production studio in the U.S.—was a driving force behind the development of Verizon Media Immersive. Through the studio’s creative expertise across film/TV, VFX, and XR, Verizon Media intends its immersive platform as one that allows partners to streamline content across delivery formats.
Of course, 5G plays a large role in Verizon Media Immersive’s functionality. Formats like volumetric capture and motion capture have traditionally been difficult to deliver across 4G LTE, but the advent of 5G will dramatically reduce the barrier to these mediums...
For more information, visit the official Verizon Media website.