philip lelyveld The world of entertainment technology


Augmented Reality and Hearables: Where the Two Technologies Meet

Researchers from Markets and Markets claim that pivotal factors driving this market are:

  • the increasing role of smartphones as a source of entertainment;
  • the extensive use of wearable and portable devices;
  • the growing use of hearing aids and health monitoring solutions.

At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market.

Top 3 Types of AR-Enabled Hearables

1. In-Ear Devices for Simultaneous Interpretation

2. Headphones With AI-Based Noise Cancellation

3. Smart Hearing Aids

The devices can both enhance the desired sound and cancel background noise in real time. Hearing aid producers can add the capability to track physical activity and provide health data, as well as handle calls, stream music, and control smart home devices. ReSound, Audicus, and Starkey are in the list of top hearing aid brands.livio-edge-ai-overview

Bottom Line

Juniper Research named two distinct groups of vendors leveraging hearable technology to add value to premium audio products. While Sony, Bose, and Sennheiser are the key players in integrating hearable technology into headphones, Apple, Google, and Samsung are leading producers of earbuds with AI capabilities. It can be challenging for new players to compete with these tech giants, but for those willing to brave the market there could be massive rewards.

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