philip lelyveld The world of entertainment technology


The Weeknd and TikTok to Host Augmented-Reality Concert Raising Money for Equal Justice Initiative

weeknd-tik-tokOn Thursday, the singer announced that he will be debuting a new “music experience” exclusively on TikTok on Aug. 7, where he’ll perform songs in digital-avatar form from his newest No. 1 album After Hours. The event is a collaboration between XO, Republic Records, and AR streaming company Wave.

“The Weeknd Experience” will be TikTok’s first run with augmented-reality content. The event will use 3D renderings, audience interaction, and picture-in-picture video to create an interactive and immersive livestream. TikTok users will be able to engage with the event in real time, a feature the platform makes available to all its livestreams.

The Weeknd’s album After Hours hugely benefited from TikTok. The singer's No. 1 single “Blinding Lights” led to the #BlindingLightsChallenge dance trend and to the song being featured in over 1.5 million videos on the platform. The song’s TikTok success also helped “Blinding Lights” reach the top spot on the Billboard Hot 100, with After Hours ultimately becoming the best-selling album of the first half of 2020.

The Weeknd's virtual-concert livestream will premiere on Friday, Aug. 7 at 8:30 p.m. ET and will air several times afterward. Fans can RSVP for the Weeknd Experience here.

See the full story here:

Comments (0) Trackbacks (0)

Sorry, the comment form is closed at this time.

Trackbacks are disabled.