philip lelyveld The world of entertainment technology

2Aug/20Off

Untitled Art, Online: The World’s First Virtual Reality Art Fair

Roesler-1024x512-1Dubbed the “digital fair of the future,” Untitled, Art Online features an e-commerce platform and commission-based structure designed to minimise up-front costs to exhibitors. Collectors can engage in real time shopping, with features such as “buy now” and chat tools that support instant messaging. Visitors are also able to navigate fair aisles, adding to the sense of discovery and exploration that is lost in static online viewing rooms.

The inaugural edition of Untitled, Art Online, powered by Artland, features some 40 international exhibitors, set within Untitled, Art’s iconic light-filled tent that has come to define the Miami Beach edition.

See the full story here: https://www.prestigeonline.com/id/pursuits/art-culture/untitled-art-online-the-worlds-first-virtual-reality-art-fair/

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