philip lelyveld The world of entertainment technology

19Aug/20Off

The DNC convention: A webcasting veteran weeps

screen-shot-2020-08-18-at-9-22-13-am"Never before have we heard so many voices from American people. This is usually an event where 50 speakers -- representatives, senators, mayors, entertainers, athletes, and union presidents -- step up to a podium and tell stories designed to get the in-person audience applause. Instead, the stories we hear in this event are designed to draw the emotion of a virtual audience. Nearly all Americans have become used to seeing our friends, family, colleagues, educators, and leaders via webcams. It feels authentic in today's world."

"While the headlines claim the DNC and RNC conventions will be 'virtual,' this was far from a virtual event," said Pitta. "A virtual event is one that brings together an audience. One that allows participation from the content creators and the audience. Instead, the audience was distributed to different platforms with varying degrees of participation. But not one that brings everyone together into a shared experience."

"Whether that action is to encourage viewers to register to vote, donate, or rally with your 'tribe,' the lack of next steps via a divided experience is a lost opportunity," he said.

See the full story here: https://www.zdnet.com/article/the-dnc-convention-a-webcasting-veteran-weeps/

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