The US Open can't have fans this year so IBM is hoping it can use AI to fuel debates, experiences and even the noise in the stadium.
Big Blue and the USTA are using natural language processing and Watson to pull from datasets in multiple clouds to create new digital experiences on USOpen.org and the US Open app. IBM iX, a digital design agency, created the experiences.
The USTA is also launching VIP Experiences with Zoom Video Communications for hospitality events, tutorials and interviews.