Op-ed: The ‘Experience Economy’ is dead driving a boom in virtual reality

28Aug/20Off

PhilNote: stating the obvious, but I have to give him credit for writing it down.

KEY POINTS

The coronavirus wiped out the “Experience Economy’“overnight.
We’ve now entered what market research firm IBTM World calls the “virtual experience economy,” says Vikas Gupta CEO of AVARA Media.
This is giving rise to a boom in the use of virtual reality technology for education, travel and company meetings.

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