The new normal for concerts could involve mixed-reality holograms
Live-streaming performances and music downloads brought in some revenue, but those experiences aren’t as captivating or money-generating as in-person concerts. That’s where innovative tech offerings like holograms and personalized digital concerts fit in, according to Denise White, CEO of BLANK XR and former director of direct-to-consumer technologies at the Walt Disney Company.
“From our point of view, the new normal is holographic,” White said. “What that will enable you to do is put on a headset and actually have a conversation with your favorite artists.”
Essentially, it’s mixing artificial intelligence with video and sound manipulation.
The company is in the process of recruiting performers who will share ownership of the holographic image. The service is primarily geared toward Gen Z and younger millennials who prioritize sensory experiences, White said.
BLANK XR will roll out its musician experience with a $9.99 per month membership. Users will also be able to subscribe to individual artists and can choose to donate money to support them, White said.
Koss, a former cybersecurity officer at Walt Disney, said the company has a policy against creating holograms of dead musicians. “I’m not bringing anyone back from the dead,” Koss said.