TheFor kids growing up today, it’s hard to imagine a time without computers, smartphones, Google, Netflix or Instagram. A time when boredom existed, where we needed to memorize phone numbers and ask complete strangers for directions. Today, the ubiquitous use of social media and digital devices has made the web look and feel like the real world. The division between reality and imagery has collapsed.
global pandemic has further blurred the lines between the physical and digital world. We are now seeing the virtual world compete with the physical for resources. In the next decade, the two worlds will converge, creating a state of hyperreality: a simulation of reality without origin. Although it can be easy to dismiss hyperreality as some kind of sci-fi fantasy. We only have to look at the radical changes in human behavior and technological adoption during the current lockdown. In truth, elements of the hyperreal have already entered mainstream culture. This point takes on extra significance considering the leaders of the new world—Gen-Z—are equally, if not more comfortable living online. To quote Marshall McLuhan, “We shape our tools and then our tools shape us.”