philip lelyveld The world of entertainment technology

Augmented reality is eating the real-world! The substitution of physical products by holograms

Thus, we still do not know if consumers can imagine replacing real products – and if so, what products and why.

See the full story here: https://www.sciencedirect.com/science/article/pii/S026840122031478Xhttps://www.sciencedirect.com/science/article/pii/S026840122031478X