philip lelyveld The world of entertainment technology

12Feb/21Off

Top EU Privacy Regulator Calls for Total Ban on Targeted Ads

Forbes reports that the EDPS further called for “measures to make sure that when attempting to remove illegal or harmful content from their platforms, companies should avoid — ‘insofar as is possible’ — the processing of personal data … [and that] profiling for purposes of content moderation should be prohibited unless the provider can demonstrate that such measures are strictly necessary.”

TechCrunch reports that before the laws can be approved, they will go through “debate and negotiations in the European Parliament and Council … [which] means battle lines are being drawn to try to influence the final shape of the biggest overhaul to pan-EU digital rules for decades.”

Apple chief executive Tim Cook, who decried the ad-tech “data complex,” urged the EU to “double down on enforcement of its flagship General Data Protection Regulation (GDPR).”

See the full story here: https://www.etcentric.org/top-eu-privacy-regulator-calls-for-total-ban-on-targeted-ads/

and https://www.forbes.com/sites/emmawoollacott/2021/02/11/european-regulator-calls-for-ad-targeting-ban/?sh=4662f8832523

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