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Jadu Recruits Jake Sally As Its First-Ever Chief Operating Officer

Now, Jadu is evolving. While social holograms are still a core component, its latest project, Curse of Calypso: A Palaye Royale AR Experience, pushes the social hologram format deeper into the realm of interactive storytelling. Rather than a 15-second loop, it’s a roughly 10-minute narrative experience that plays out in a user’s own space. It’s a glimpse of the immersive future Jadu is trying to build in its next wave of offerings.

To do so, Jadu is scaling. Notably, the company has raised $2M—and now welcomes its first-ever Chief Operating Officer (COO): Jake Sally. Sally, an Emmy-nominated producer, was formerly Head of Development at RYOT, Verizon Media’s branded content studio. While in this role, he was instrumental in supporting cutting-edge artists—whose work spans a wide spectrum of technologies including XR, AI, 5G, projection mapping, and motion capture—helping them fund, produce, and distribute their work.

One such artist was Jadu CEO Asad J. Malik.

During that time, Malik ran a studio called 1RIC, through which he produced festival darlings Terminal 3 and A Jester’s Tale. But as Jadu has gained momentum over 2020, Malik has decided to merge the two entities under the Jadu banner.

As COO, Sally will oversee day-to-day operations, head up the company’s partnerships, and work to develop a forthcoming slate of next-generation projects at Jadu.

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