philip lelyveld The world of entertainment technology


Saudi Aramco signs new augmented reality deal with PIF-backed US startup Magic Leap

Magic Leap, the US-based augmented reality startup backed by the Saudi Arabian sovereign wealth fund, Public Investment Fund (PIF), has signed a collaboration with oil conglomerate Saudi Aramco, its CEO Peggy Johnson announced on Wednesday.

With more than 33,000 employees around the globe, SABIC has had to pay attention to its employees’ well-being, socially, physically, mentally and financially, the executive said.

BNY Mellon CEO Todd Gibbons in the US said that the pandemic has made everyone turn more fluid when it comes to technology, but he can see the office experience changing with introduction of artificial intelligence (AI) and voice-recognition.

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