Research says 29% of US adults used Augmented Reality
29% of consumers have used mobile augmented reality (AR). More importantly, they are using it often with 59% of mobile AR users engaging at least weekly and 78% at least monthly. This is a telling indication of mobile AR’s potential, given that active use is a key mobile app success factor. It is also tied closely to revenue metrics.
The top mobile AR app category today is gaming, followed by social.
“Gaming and social are typically where new consumer technologies germinate,” said Mike Boland, Chief Analyst of ARtillery Intelligence. “But history tells us that sustained value will develop around utilities that solve everyday problems. This is boosted during a pandemic when eCommerce has inflected and AR can add a valuable dimension to remote shopping.”
See the full story here: https://www.enterprisetimes.co.uk/2021/03/26/research-says-29-of-us-adults-used-augmented-reality/
