philip lelyveld The world of entertainment technology

26Mar/21Off

Gimmick watch: Augmented reality ice cream has arrived

Chin Chin, Soho’s cutting-edge ice-cream scientists, ...

Chin Chin’s special Easter pudding is a (checks notes) Augmented Reality Sundae. Let's start with the food: it’s a spring/summer bunny sundae. The dessert is fully vegan, featuring a rabbit made of milk jelly, perched on a coconut-and-rose ice cream, all plonked on a bed of edible chocolate-and-matcha clay. The non-food bit: once you’ve procured one of these bad boys, whip out your phone, slap on the special filter and behold! Computer-generated flowers sprout from the plate like magic. As the poet Jay Kay almost once said: this dessert... it’s virtual insanity!

See the full story here: https://www.timeout.com/london/news/gimmick-watch-augmented-reality-ice-cream-has-arrived-032521

Comments (0) Trackbacks (0)

Sorry, the comment form is closed at this time.

Trackbacks are disabled.