Oscars, Golden Globes drive streaming activity amid controversy
Reelgood found that Nomadland, having won the most Oscars this year (and all the PR that comes with that achievement) saw 4.1x more streams the day after director Chloé Zhao and actress/producer Frances McDormand’s historic Oscar wins.
Mank, meanwhile, enjoyed a much stronger boost in viewing after news of its 10 Oscar nominations broke compared to when it actually won two of those noms.
For TV, the team looked at the lift for shows that were not as popular as the biggest nominated series such as Schitt’s Creek, The Queen’s Gambit, and The Crown.
See the full story here: https://blog.reelgood.com/oscars-golden-globes-streaming-controversy?mkt_tok=ODUwLVRBQS01MTEAAAF9Cc1JWbhNcnkutGXXU0v8liHeG4l3BHatz11COhiGHF-vP1vC_Dt6uEwt_Rmlucwd6ng61wy0eutkzf-dmWyHDqPMKfKVa728YypT0pippM7c
