philip lelyveld The world of entertainment technology

Deloitte Digital and Snap Inc. Report Reveals the Rich, Untapped Future of Augmented Reality for Customer Experience

With 74% of global consumers expecting augmented reality (AR) to be even more important in their lives in the next five years, AR has the power to redefine a brand's digital customer experience and mobile engagement

Deloitte Digital and Snap Inc. have conducted one of the largest and most comprehensive global "Consumer Augmented Reality" reports to further understand the potential of this technology, the findings of which affirm AR's role as the next frontier of mobile and digital engagement and identify how AR can help brands elevate their customer experience. 

The report, which evaluated responses from 15,000 U.S. domestic and international consumers, about half of which use Snapchat, shows that AR has the power to impact a business' bottom line, not only driving customer connections but significantly driving conversions. AR has made the move to utility: no longer seen as just a toy (used to try out hairstyles or send playful videos between friends), but now as a meaningful engagement tool for brands, where consumers can, for example, virtually try on beauty products or envision a piece of furniture in their home. This growth in AR usage represents how virtual commerce is becoming more accessible, ultimately changing the shopping experience for consumers. 

"As AR evolves, it will revolutionize our lives and become as significant of a technology shift as the web or mobile was to society, changing how we view and interact with the world around us," said Allan Cook, managing director, Deloitte Consulting LLP, and Digital Reality Business leader at Deloitte Digital. "The report shows that AR is really only in the beginning stages of being integrated in our everyday activities and is poised to make the journey from our cameras today to smart glasses tomorrow."

See the Snap report here:https://forbusiness.snapchat.com/blog/the-next-inflection-point-more-than-100-million-consumers-are-shopping-with-ar

See the full story here: https://www.prnewswire.com/news-releases/deloitte-digital-and-snap-inc-report-reveals-the-rich-untapped-future-of-augmented-reality-for-customer-experience-301290445.html