Using Augmented Reality, London Takes Its Art to the Streets
Major art museums in London are using augmented reality as a way to share works with the public and to entice visitors back inside, even with coronavirus restrictions in flux.
The National Gallery has teamed up with the National Portrait Gallery, the Royal Academy of Arts and other organizations to create the Augmented Gallery, an app-accessible interactive walking trail of 20 historic and contemporary pieces visible by smartphone.
The outdoor gallery route stretches across the center of the city, from west of Piccadilly Circus to east of Leicester Square, starting at the National Gallery and ending outside the Royal Academy.
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Now artists from Britain, Germany, Ghana, Mexico and the United States are competing to get their work on the plinth in 2022 or 2024 with themes including defiance, racism, sexuality and ecology. The winners will be decided by the Fourth Plinth Commissioning Group, made up of artists, curators and journalists, taking the public vote into account.
Models of their proposed works are on free display at the National Gallery until July 4. You can vote for your favorite online, but be speedy — voting closes on Sunday.
See the full story here: https://www.nytimes.com/2021/06/18/arts/london-art-walk-outdoor-sculpture.html
