TikTok is rolling out longer videos to everyone
TikToks are about to get longer. The app is now rolling out the ability for everyone to publish videos up to three minutes in length, three times the existing one-minute limit.
TikTok didn’t say how longer clips might affect its much-loved recommendation algorithm. But it’s worth considering the possible parallels to YouTube: as the platform grew, YouTube biased its algorithm toward viewer retention, which meant longer and longer videos — it’s why just about everything on YouTube is over 10 minutes long now. TikTok may not take the same approach, but if it turns out that longer videos = longer TikTok usage, we might see less of the app’s short, snappy, and strange viral clips.
See the full story here: https://www.theverge.com/2021/7/1/22558856/tiktok-videos-three-minutes-length
