philip lelyveld The world of entertainment technology

14Nov/21Off

Facebook’s Ridiculous New Ad Reveals Its Vision of the Metaverse. It’s Everything Wrong with the Company

...Except, that's everything that's wrong with the way people connect online. And, Facebook is largely the reason. Over the last decade, Facebook has worked hard to make us think that scrolling through a feed of images and posts from people we are loosely connected to is a substitute for actually engaging with real people. 

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You'd think someone might have asked whether it actually portrayed the type of image the company wants to be associated with. I have no doubt that it's an accurate picture of what Facebook is building--it's entirely consistent with everything the company has built so far. 

By the way, it's not that I'm necessarily pessimistic about the metaverse, I'm just pessimistic about the idea of Facebook building it. If this ad is any indication, we all should be.

See the full story here: https://www.inc.com/jason-aten/facebooks-ridiculous-new-ad-reveals-its-vision-of-metaverse-its-everything-wrong-with-company.html

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