Meta, Mark Zuckerberg’s company formerly known as Facebook, plans to introduce physical stores that will showcase its virtual- and augmented-reality devices — the potential first step towards building the metaverse, The New York Times reports.
Documents also reveal that the physical stores will be designed with a modern, minimalist aesthetic in mind and incorporate subtle branding placement, aiming to evoke “curiousity” and “closeness” as visitors embark on their “judgement-free” virtual-reality journeys.