By using artificial intelligence to track your eyeballs, cinemas may soon force you to watch all of the commercials.
In exchange for discounts and free movie tickets, a relaunched version of the streaming service MoviePass will use artificial intelligence (AI) eyeball tracking technology to ensure that all of its users are watching its ads.
Viewers will be ‘treated’ to a multi-advertiser ‘pre-show.’ A smartphone app will then use selfie cameras and facial recognition technology to ensure you’re actually engaging with the ads rather than just staring at them.
If you take your gaze away from the advertisements, they will pause until you return. ...
“At the moment, 70% of video аdvertising goes unnoticed.” This is а wаy for аdvertisers to get the impаct they wаnt while аlso аllowing you to get the impаct.” ...
See the full story here: https://technotrenz.com/entertainment/by-using-artificial-intelligence-to-track-your-eyeballs-cinemas-may-soon-force-you-to-watch-all-of-the-commercials-1670527.html
