Holoride’s in-car VR tech is coming to Audi this summer
... The Holoride system intertwines backseat passengers’ physical world with augmented reality for a motion-synchronized journey as the car moves along. The system is brand-agnostic, which means other automakers can support it, too. ...
For now, the only additional cost to use the VR system is a headset, but there is limitless potential for carmakers and developers to generate revenue from car owners by selling subscription services or charging for certain features. The global automotive AR and VR market is projected to reach $674 million by 2025, according to an Allied Market Research report. ...
Holoride and Audi, which owns part of the Munich-based VR company, hope to stake an early claim in the tech stack of autonomous cars — and the nearer-term prospect of capturing more revenue from its human-driven vehicles. ...
Being first also allows them an opportunity to establish a new media category Holoride calls “Elastic Content.” Whether you’re operating a flying saucer or a submarine from behind the headset, the VR system adapts to the car’s movements so that your VR journey mimics the acceleration, turns and stops of the car. ...
