Startup MyndVR inks partnership to expand virtual reality solutions for seniors
... "We are providing digital health and happiness to this booming audience of older adults using VR," Chris Brickler, CEO and co-founder of MyndVR, told Fierce Healthcare. While VR companies to date have focused on younger audiences, there is an opportunity to leverage the tech to engage a dynamic aging population, he said. ...
Through MyndVR's immersive programs, older adults can attend a Broadway show, go skydiving or scuba diving and travel to cities around the world.
MyndVR's catalog is a blend of licensed content and originally produced content, Brickler said. As one example of homemade content, the company developed a travel series based on Route 66 that features iconic stops along the famed highway.
"For an 85-year-old person with mild cognitive impairment who has done the trip, the experience can unlock memories," Brickler said. "The beauty of VR is that it teleports older adults out of their four walls to a different time, place and experience. For someone who hasn't done the trip, they get a chance to have this as a bucket list experience." ...
See the full story here: https://www.fiercehealthcare.com/health-tech/startup-myndvr-inks-partnership-expand-virtual-reality-solutions-seniors
