philip lelyveld The world of entertainment technology

21Apr/22Off

Disney World Selling Spots on Virtual Cinderella Castle Mural

This Cinderella Castle Mural of Memories product will cost $9.99 and includes:

  • A spot of your choosing on available sections on Cinderella Castle to digitally pin your photo, which will be waiting for you and other guests to view again and again during visits to Magic Kingdom throughout the World’s Most Magical Celebration and beyond (for at least three years).
  • A special video of your photo flying from the castle that can be downloaded and shared.
  • The ability to download a high-resolution version of your pinned photo from your Disney PhotoPass gallery without watermarks (a $16.95 value), both in its original form and an additional version with a special border applied that includes your first name.
  • If you’re a Cast Member, Annual Passholder, Disney Vacation Club Member, or Club 33 Member, you’ll even receive a personalized border reflecting your affiliation.

Walt Disney World also indicates that this is one way the company will be continuing its “next-generation storytelling” and  “using innovative new technology to engage guests in our theme parks.” The Cinderella Castle Mural of Memories will join other experiences like Disney PhotoPass Lenses and future additions like MagicBand+ at Walt Disney World and Disneyland. ...

The Cinderella Castle Mural of Memories is also notable from my perspective as it sounds like Walt Disney World’s first foray into both the metaverse and NFTs. ... More accurately, it’s them getting into the virtual collectibles game. ...

See the full story here: https://www.disneytouristblog.com/disney-world-selling-spots-on-virtual-cinderella-castle-mural/

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